Trusted relationships. Creative strategies.

Transformative impact for social good.

Who We Are

Founded by social innovator, government and business leader Gabrielle Fialkoff, GKF Group creates smart, engaging strategies for public affairs and policy, social impact, non-profit growth and development, and experiential events. As commissioner of the NYC Parks Department, Senior Advisor to the Mayor of New York and successful busines owner, Gabrielle brings to the table deep relationships and experience across the business, government, philanthropic, and non-profit communities. The GKF Group combines a deep understanding of how each sector works with a tenacious commitment to delivering results. With our hands-on approach, we set clients apart with tailor-made solutions and expert execution to achieve transformative impact for the greater good.

Our Work

  • Bottega Diner

    We produced an activation for Bottega Veneta in Miami Beach to celebrate their new creative director and a more inclusive direction for the brand and it included wrapping this histroric diner in gold!

  • CUNY Office of Career & Industry Partnerships

    Our passion lies in helping put students on a path to career success & economic mobility, career exposure and experience are the keys to a student’s future.

  • NY Sun Works Pop-Up, Astor Place

    What fun to secure an iconic NYC building for a hydroponic farm and invite educators, elected officials & funders to see what NY Sun Works is all about.

  • We Love NYC Homecoming Concert

    We had a blast making the vision of Clive Davis & Mayor de Blasio a reality! Incredible talent signed on to support NYC’s comeback from the Covid-19 pandemic.

  • Warner Bros. Discovery

    GKF Group was proud to work with Discovery to make sure all NYC’s children had access to free meals during the Covid-19 pandemic utilizing their amazing reach.

  • We Love NYC Homecoming Concert

    The one and only Clive Davis, only he could have made this happen for his hometown, letting the world know that NYC was back in business.

  • Greenwich House

    GKF Group produced a truly memorable interactive, on-line gala showcasing GH’s varied programs and its importance to the community for over 100 years, while supporting local restaurants.

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    CUNY’s Office of Careers and Industry Partnerships hired the GKF Group to help devise a comprehensive strategy to align academic learning with career readiness and put students on a path to good jobs from day one. We are developing of strategic frameworks to align CUNY’s ambitious career success initiatives with the needs of New York City’s dynamic industries. By crafting compelling narratives and designing targeted outreach strategies, we aim to elevate CUNY’s reputation as a critical driver of economic mobility and a key partner for businesses seeking diverse, highly skilled talent.

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    When NY Sun Works, a non-profit that builds high-tech hydroponic farms in public school classrooms, was ready to scale its replicable model across NYC and the country, it brought on GKF Group to devise its new strategic plan for growth, raise its profile, and build relationships across policy, corporate, government, and philanthropic circles. GKF Group developed the group’s COVID-19 recovery strategy, targeting NYC’s hardest hit schools , and is now leading the effort to put these plans into action.. 

    Featured in Fox5
    Featured in CBS News

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    The Real Estate Board of New York (REBNY), New York City’s leading real estate trade association, turned to GKF Group when it wanted to re-launch its foundation. GKF delivered a comprehensive strategy for establishing a robust foundation, from recommending the most impactful initiatives to serve the neediest New Yorkers to drafting specific guidelines for governance, operations, and staffing. GFK Group secured and held dozens of meetings with leaders in New York’s public affairs, public policy, and nonprofit arenas to unearth the highest impact opportunities via innovative policy and compelling nonprofit partnerships. 

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    GFK Group was instrumental in bringing together global concert giant Live Nation, renowned concert promoter Clive Davis, and the City of New York to produce the Homecoming: We Love NYC concert in Central Park, a celebration of the city’s resilience and recovery from the pandemic. GKF Group managed public affairs and government relations for Live Nation, navigating a maze of government agencies and logistical challenges to ensure a successful event. The concert brought more than 60,000 vaccinated fans to the Great Lawn for an all-star celebration.  

    Featured in the New York Times

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    Bottega Veneta came to GKF for help with a series of activations designed to promote their new, more inclusive brand strategy, in conjunction with Art Basel and the opening of a new store in the Miami Design District. In celebration of their new direction, GKF Group ensured a smooth launch and successful operation for the fashion brand’s showcase two-week experience—the transformation of the 11th Street Diner, a local art deco icon, into an inclusive luxury eatery, the “Bottega Diner”—wrapped in gold yet accessible and open to the public. 

    Featured in High Snobiety
    Featured in The Cut

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    The relocation of Discovery’s corporate headquarters to New York City provided a compelling opportunity for the company to support its new community in meaningful ways. GKF Group developed creative strategies to facilitate Discovery becoming an active and engaged participant in the city’s civic fabric, helping the company align mutual goals and initiatives with stakeholders.  During the pandemic, GKF put Discovery’s commitment to ending childhood hunger into action, launching a geotargeted outreach campaign across all of Discovery’s channels and media platforms to deliver critical information about where New Yorkers in need could receive free meals.

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    New leadership at Greenwich House, a nearly 120-year-old community organization, brought a new desire to update its strategy, redefine its brand, and deepen its ties to the community. Greenwich House hired GKF Group to kickstart this effort by developing the strategy and producing a virtual gala fundraiser that benefited the programs of Greenwich House while supporting local restaurant workers. GKF crafted the narrative to tell a comprehensive story of Greenwich House’s work and impact, involving corporate and community partners as well as local luminaries as well as co-producing the virtual gala.

    Featured on Greenwich House website
    Featured in Broadway World
    Featured in Patch

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    On-trend shoe brand Steve Madden hired GKF Group to create a comprehensive social responsibility strategy that would reflect and communicate the company’s values and commitment to sustainability. Working with company leadership to assess employee feedback, GKF Group recommended priority issue areas and sourced bespoke partnerships and programs that would set Madden apart. GKF Group held dozens of meetings with innovative nonprofit leaders to produce strategic partnerships that would drive real impact and deliver stakeholder engagement across Madden’s constituencies.

  • “Gabrielle brought a business head and government heart to our work together,” said James Whelan, REBNY president. “She developed comprehensive and thoughtful plans that reflected her understanding of the needs of our stakeholders and how we could have the greatest positive impact on the upon the city where our members operate and we call home."

    James Whelan, President, REBNY

  • “With her knowledge of the fashion industry and the nonprofit arena, Gabrielle was the perfect partner for us,” said Ed Rosenfeld, CEO of Steve Madden. “She understood the world we operate in, the impact we wanted to make, and the partners that could help us get there, and she charted a compelling course for us to do so.”

    Edward Rosenfeld, Chairman & Chief Executive Officer, Steve Madden

  • “Gabrielle quickly grasped our unique goals and challenges, engaging thoughtfully with our board, team and stakeholders. She not only enhanced our initial ideas but also introduced innovative opportunities we hadn’t considered. Despite a tight deadline, she delivered a high-impact event with precision and creativity. Her dedication and expertise were crucial to our success.”

    Darren Bloch, CEO & Executive Director, Greenwich House. 

  • “Nonprofits today need strong guidance to grow and scale—if that’s what you’re looking for, GKF’s approach is for you, said Manuela Zamora, executive director of NY Sun Works.  “Gabrielle conceived of a thoughtful, creative strategy and then put it to work, opening doors for us and making powerful, lasting connections that are moving our organization forward.”

    Manuela Zamora, Executive Director, NY Sunworks

OUR CAPABILITIES

Public Private Partnerships / Stakeholder Engagement / Profile Building / Development / Events / Communications / Thought Leadership /
Strategic Planning / Implementation Planning / Governance / Relationship Building

What We Do

Social Impact

For today’s mission-driven companies, taking a stand on social issues is a moral and strategic imperative that builds brand value, drives positive workplace culture, and creates opportunities for growth. We help you tackle the issues that matter most to you—guiding a process to define your priorities, creating bespoke initiatives that set you apart, and, with our extensive network of high-level relationships, unearthing innovative partners for creating sustainable social impact. 

Select Clients: Warner Bros. Discovery, REBNY, Steve Madden

Public Affairs and Policy

Everything communicates, but it takes smart public affairs to really resonate. Our approach gives you a platform for impact, a strategy for navigating complex government workings, and a network of concrete relationships to help realize objectives. We build innovative partnerships with allied organizations that galvanize your work; we craft creative platforms to raise your profile; and we connect you with key operators and constituencies in government and civic life to help you achieve your goals.

Select Clients: CUNY, Warner Bros. Discovery, Live Nation

Nonprofit Strategy and Growth

Whether it’s a newly formed nonprofit holding potential for growth, or a decades-old entity ready for a fresh direction, we see the opportunity for organizations to strategically evolve, articulating a path forward that makes a mark in the world and better serves the community. We advise nonprofit organizations how to achieve their goals by creating a vision that everyone can get behind and provide comprehensive strategic plans on how to achieve it.  We specialize in refining an organization’s mission and sharpen its narrative, develop out of the box partnerships, advise on board development, identify, and realize opportunities for support and deliver results.

Select Clients: CUNY, NY Sun Works, REBNY, Greeniwch House

Experiential Events

An experiential event can be a powerful platform, fostering an emotional connection, showcasing depth and creativity, and sparking meaningful conversations that encourage lasting allegiance. We excite constituencies by developing a complete strategy for producing inspired events and experiences. From creating the concept to crafting the narrative to delivering talent and supporters, GFK Group shepherds your event through the gauntlet of key stakeholders—from board members and producers to sponsors and government officials—navigating myriad challenges to showcase your brand and set you apart. 

Select Clients: Live Nation, Bottega Veneta, Greenwich House

We’d love to hear from you